Access insights and guidance from our Wall Street pros. April 28, 2017 AC says: Implications for Publishers: Are International Audiences the Next Frontier?
APA Benton, J. The fact that the majority of earnings are concentrated in a small percentage of overall users indicates that the NYT has monetized the cream of the crop.
The Times still has plenty of runway ahead of it, with two more years of a Trump presidency, a growing educated population and increasing value on news as something worth paying for, media analyst and Times watcher Ken Doctor said. Share article.Elon Musk’s Highs and Lows: PayPal, SpaceX, Tesla - NYT News
The Beauty Revolution April 15, 2019. Here are six lessons from the current state of the NYT digital membership programs.
You have ways to test their propensity to subscribe based on price, what kind of content they read, how much. Sulzberger, Jr.
Exploring the art and craft of story. All of this portrays a picture of a company that works hard to create value for the subscribers from day one.
Trading opportunities have been very good and that is the main thing that matters now. The New York Times first embraced a paywall model in 2011.
Therefore, the company focuses on arranging events and providing unique experiences for the subscribers, which are held somewhat separately from the actual core journalism.
So, the acquisition-retention and the overall revenue strategy and revenue management of the subscription business. Fisher says the answer was no, or not enough, so the Times has put major emphasis on acquainting trialers.
Creative Commons. Originally launched at eight dollars per month, when uptake was weak, NYT made the app free only 20,000 people paid versus a target of 200,000.